Our Story

“The things you are passionate about are not random. They are your calling”.
 – Fabienne Fredrickson


Meet-ups, earl grey tea, and passion for real change led us here. After numerous discussions we realized that we shared the same interests and passions. Our conversations quickly morphed into how we could make the world better and enable real change.

The change in focus gave us the opportunity to change the name of the company to NeuVisium -- a name that reflects our new vision that is grounded in passion and a new direction.

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Healthcare – The Changing Landscape


Healthcare – The Changing Landscape

On May 8 came the news that Siemens AG is considering spinning off its healthcare division to take advantage of the potential in power generation and oil and gas industries, and that Siemens will manage its health care business separately.

Is this a simple exercise to generate cash or admittance that it has become very difficult to generate long term sustainable growth and profits from the health care industry? Compared to most industries medical devices and pharmaceutical products have long development cycles, huge regulatory hurdles and tremendous competitive challenges.

So is there an opportunity to make money in this industry? The fact is that the medical technologies market is going through fundamental changes and paradigm shifts. These changes are opening up new markets, which can be leveraged with new innovative products – products that can carve out real productivity and cost gains over existing technologies.

I have been invited to review many start-up companies and their business plans in medical technologies. While the technology tends to be very impressive and the passion for change is infectious, many entrepreneurs lack the basic understanding as to how the product would be assimilated in the work flow and more importantly how the supply chain within the healthcare institutions would purchase and integrate these technologies with what they currently have.

A good business plan and GTM strategy needs to include a clear understanding of all the players involved in the decision process. Having commercialized medical technologies successfully in global markets LaunchCommand has built a checklist and methodology that works well with start-ups and large multinationals by taking advantage of the differences in markets between the US, Europe, Latin America and Asia.

Kuldip Ahluwalia

A serial entrepreneur at heart, Kuldip’s go-getter attitude led him to launch several startups to success. His deep expertise in technology, and marketing helped Fortune 100 companies (like GE and Toshiba) become industry leaders. His ability to bridge people, technology, and markets allowed startups like Lumisys and Alara become global players. He has developed symbiotic relationships and built a strategy based on “why” rather than the traditional “what and how”. Kuldip fuels his passion and love for teams by serving as mentor, advisor, and board member for startups and mobilizing teams to work towards a common vision. He holds a MSc. In Medical / Applied Physics from UC Berkeley and a BSc. in Health & Environmental Physics from Salford University (UK). Kuldip is an alum of the GE Management Program.