Our Story

“The things you are passionate about are not random. They are your calling”.
 – Fabienne Fredrickson


Meet-ups, earl grey tea, and passion for real change led us here. After numerous discussions we realized that we shared the same interests and passions. Our conversations quickly morphed into how we could make the world better and enable real change.

The change in focus gave us the opportunity to change the name of the company to NeuVisium -- a name that reflects our new vision that is grounded in passion and a new direction.

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Alara, Inc., Fremont, CA

LaunchCommandOur ClientsAlara, Inc., Fremont, CA


Alara, Inc., Fremont, CA

Category : Channel Development, Sales and Marketing
Markets: Medical, Veterinary, Security and Industrial

Alara was a 10 year old company with a product line that was sold to dental and security markets. The company had no brand recognition as the product line was sold through 2 distributors who in turn sold the product under their own names. NeuVisium (previously LaunchCommand) was brought in to help redefine the company direction, define new markets and build a sales and marketing organization.

A strategy and game plan was put together to accomplish the following three objectives;

  • Position the company product portfolio to enter new markets.
  • Partner with complimentary support technology providers to provide complete solutions
  • Enter unique markets quickly where regulatory requirements were minimal

The company started by identifying international channel partners where they could enter three new verticals in medical, veterinary and NDE with minimal investments. Since the localization efforts and regulatory process for medical products takes at least 6 month, the emphasis was to build the channel for veterinary markets first. This allowed Alara to start generating revenues immediately while investing in channels to help them build their sales and service capability.

Within a year Alara had built distribution channels in Europe, Asia, Latin America and Australia, and within the second year the company had built a formidable global distribution channel with product distribution in twenty five plus countries.

This strategy and execution plan also allowed Alara to build a brand presence across the globe and become a market leader in Spain, Germany, France and Mexico.


Medical Devices


Digital Health




Industrial Tech