XM Satellite Radio (now Sirius XM Satellite Radio), Washington DC
Category: Corporate Re-Engineering, Supply Chain
Market: High-Tech, Consumer Products
XM Satellite Radio one of the two market leaders in Satellite Radio was launching their second phase of product introductions. Though their main market was the automotive market, they were building devices for home use as well. The company was truly international with headquarters in Washington DC, product design in Boca Raton, FL and manufacturing in Malaysia, Thailand and China.
Though the company had a good market presence, they did not have the knowhow and infrastructure to implement a consumer products strategy. NeuVisium (Previously LaunchCommand) was brought in to architect and build a complete turnkey solution that included, coordination with design and manufacturing facilities, business process for inventory control, customer fulfillment to both OEM’s and consumer markets, and engineering a custom RMA process
NeuVisium implemented a compelling solution to manage the entire business process and logistics for the company and ramp up the operations in less than a year. The logistics and fulfillment center was based in Fremont, CA.