Dexter Magnetics, Fremont, CA
Category : Corporate Re-Engineering / Development
Markets: Industrial Technology, Materials
Dexter Magnetics was part of Dexter International one of the oldest continually listed NY stock exchange public company. The company had a hierarchical corporate culture that had stifled innovation for a long time, and were rapidly losing customers to more nimble competitors from the US and abroad who were offering more compelling solutions.
NeuVisium (previously LaunchCommand) was brought in to work with the executive management at Dexter Magnetics to help re-engineer the company and build processes to help with product innovation, product management, and go to market strategies. In less than twelve months we were able to,
- Re-engineer their entire innovation process.
- Develop a new methodology to help bring new products to market quickly.
- Re-organize the company management to be more market focused.
- Develop and buid a new customer centric go to market strategy.
The re-engineering process was successful and the process was adopted by other divisions within Dexter International.